Today I wanted to cover a topic that I get asked about a lot… What are the biggest marketing mistakes that I see small and local businesses making?
The first big mistake is that businesses do not have a pixel installed on their website.
If this is you, make sure to do this, today! Especially if you are spending any money at all on Facebook ads.
If you aren’t sure how to install this, we walk you through it, step-by-step, in the Marketing Made Easy membership program.
The second biggest mistake is that businesses don’t want to pay to have someone help them with their marketing.
It is always interesting how businesses are willing to pay an attorney to help them with the legal side of things, an accountant to do their books and file their taxes, and all different types of other experts to help them in their business. However, when it comes to Marketing, businesses are still trying to DIY it.
When a business is just starting out, it is totally ok to DIY it. But when you are a few years in and really trying to skyrocket sales, it is time to work with an expert.
Depending on your budget and what you still want to handle, that could mean that you are getting training to do it yourself, like in the Marketing Made Easy program, or it could mean that you are hiring a Marketing Agency like Advisori to do it for you.
Mistake number three – a business is either going way too broad or way too niche with their marketing tactics.
Most businesses either go way too broad, such as advertising on cable television, and then falling to follow up with the people who show interest.
Or they are too focused, like using Google search ads, when people don’t even know their business or who they are. Which means that they won’t be searching in Google for their business anytime soon.
Having a combination of awareness and consideration will help you have a full fledged marketing strategy that will help your advertising dollars work best for your business.
When you are ready to take your business’ marketing seriously, you can learn exactly how to do this, step-by-step, in our Marketing Made Easy program or by reaching out to our team for a FREE consultation call here!