You may have heard the term Pixel when it comes to Facebook Ads but you might not be sure what it is or what the heck it does. A Pixel is essentially a piece of code put onto your website that allows you to craft your audience, determine who is coming to your website and what they are doing. And it will help you create better ads or funnels that drive the correct people to your site.
While you might have heard of Facebook’s Pixel, any advertising platform (including GoogleAdwords) will have a Pixel. And don’t worry, any information that a Pixel gathers is only available to be viewed by your business unless you provide others access.
Since people probably aren’t going to go to your website and purchase something for the very first time, you need to get in front of them again and again. Having a Pixel will help you do this type of marketing effectively.
Once you have yours installed, you can craft the actual conversions and actions that people are taking on your website. Which means you could track who found your ad and then went to your website and bought an item. This allows you to see the ROI on all of your efforts. And on top of all of that, it also lets you to create look-a-like audiences and work to convert them into a lead or sale.
Wish you had more traffic, leads or sales? Then it is time we chatted. Book a introductory call with our team here!