Facebook + Instagram ads are a very powerful tool that can help grow your business even more than you ever imagined. But there are common mistakes that I see businesses make again and again.
If you want to use Facebook + Instagram ads to skyrocket your business, avoid these three things for greater success:
You’re only targeting cold audiences.
Of course we all want more customers, but finding new people shouldn’t be your first priority. Your first priority should be converting your warm leads – website visitors, email list subscribers, and page fans into customers. They have already indicated they are interested in what you have to offer.
You don’t have a plan.
This is probably the biggest one holding you back from being successful. I truly believe if you fail to plan, then you plan to fail.
Having a plan means more than just running conversion ads. Having a plan means you have multiple campaigns working together to acquire new potential customers, take them through the sales funnel, get them to know and trust you, then convert them into a sale or client.
You’re not harnessing the power of remarketing.
Remarketing is how you convert a lead into a sale.
You know when you’re looking at a product on one website then seen see it in your newsfeed the later that day? That is remarketing. People need to be reminded. On average only 1-2% actually buy the first time they look at a product or service.
BONUS: You try to figure it out on their own.
You don’t need to be rocket scientist to run Facebook + Instagram ads. But like most things in life, you usually can learn faster and do better with guidance from someone who has done it and succeed before.
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