Maybe you’ve heard of it. Maybe you haven’t. But relevancy score is this sneaky little thing that can greatly increase or decrease the cost of your advertising campaigns on Facebook and Instagram. Relevancy score is a score between 1 and 10,…
How to Grow Your Side Hustle While Working Full-time
I have a love hate relationship with the concept of a “side hustle”. I love it because you’re able to grow a business without going into debt or taking on huge financial risks. You’re also able to try new things…
Best Digital Marketing Tools for Entrepreneurs
There are so many different softwares, platforms and tools for entrepreneurs that are supposed to make marketing your business, products and services easier. Here are a few of our favorites:
How to Get Started with Instagram Ads
Over 700 million people use Instagram each month, and now more people use Instagram stories than Snapchat. Instagram is a powerful platform that can’t be ignored by businesses, especially if you’re trying to reach millennial, affluent, educated women. Because Instagram…
5 Must Have Apps for Your Business
If you’re anything like me, you’re constantly on the go which means I rely heavily on being able to work and stay updated from my cell phone. From accounting to social media to checking in on ad campaigns. These are…
