Over 700 million people use Instagram each month, and now more people use Instagram stories than Snapchat. Instagram is a powerful platform that can’t be ignored by businesses, especially if you’re trying to reach millennial, affluent, educated women.
Because Instagram is owned by Facebook, many of the same options with Facebook ads are available on Instagram.
Business Account
To get started with serving ads and reaching your customers on Instagram, you first need to turn your Instagram account into a business account.
(Click here for a step-by-step guide on how to do this.)
Promoting a Post
Promoting a post on Instagram is similar to boosting a post on your Facebook page. However, when boosting a post on Facebook, the objective is engagements (likes, comments, shares). When promoting a post on Instagram, you can choose what you want to optimize for: more profile and website visits or reaching more people near your business. The minimum budget to get started is $1 per day.
Ads Manager / Power Editor
Almost all of the campaigns available in Ads Manager and Power Editor for Facebook are also available on Instagram, and the majority of the time when using Ads Manager / Power Editor to place ads and you select “automatic placement” Instagram as well as Facebook are included. So your ads could show up on both depending on where your target audience hangs out!
You can also choose for your ads to only show up on Instagram instead Ads Manager / Power Editor.
Additionally, when creating your ad, you can choose a specific photo to use when your ad is being served on Instagram vs. Facebook. I highly recommend using a square photo for Instagram, so that your ad looks more native to the users.
(Click here for step-by-step guides on how to do this.)
Targeting Those Who Have Engaged with Your Instagram Account
One of the most exciting new things you can do is target those who have engaged with your Instagram account! You can do this by creating a custom audience within your advertising account.
(Click here for a step-by-step guide on how to do this.)
Wish you had more traffic, leads or sales? Then it is time we chatted. Book a introductory call with our team here!
