Today’s tip is specific to those who own a local brick and mortar.

This could mean that you own a shop or restaurant in your town/city, and you are looking for more people to come into your location.

The one thing that you should be focusing on when it comes to marketing, as a brick and mortar, is reaching more people.

Focusing on reaching more of the right people is a great way to increase your foot traffic.

You can use very broad traditional marketing tactics like TV or Radio to do this or you can also use digital tactics like YouTube Ads and Facebook Brand Awareness Ads.

If you need help on how you should be using all these different tactics for your business, check out the work with us page.

We also walk through how to use these tactics step-by-step in our Marketing Made Easy membership program.