Facebook Marketing can be a powerhouse for your business – if it is used correctly. All too often I see businesses under utilizing one major Facebook Marketing Tactic.
The tactic people always seem to miss? Creating offers on Facebook.
Creating offers on Facebook allows you to offer a discount or a specific promotional offer to a set of audiences. Specifically targeting a group of people with an enticing offer, can increase both your conversions and your revenue.
Offers can be a really powerful tool to use because they will help convert those potential clients into loyal customers. Ultimately helping them purchase from you or having them take the action that you want.
We have used these offers for a variety of different businesses: e-commerce stores, digital products, service based businesses, and had amazing success!
It is a great way to convert those who are thinking about buying from you or taking a specific action like opting-in. These offers also are a excellent way to increase your revenue and hit those sales goals at the end of month or the end of the quarter.
You can create an offer on Facebook by selecting the traffic or campaign objective within Ads Manager.