Maybe you’ve heard of it. Maybe you haven’t. But relevancy score is this sneaky little thing that can greatly increase or decrease the cost of your advertising campaigns on Facebook and Instagram.
Relevancy score is a score between 1 and 10, 1 being low and 10 being high. It is Facebook’s way of measuring how relevant your ad is to the audience you are targeting. If you have a higher relevancy score, you’re often rewarded with lower CPMs and overall costs because Facebook wants to share the right content to the right people to provide the best user experience.
Watch the video below for information on relevancy score and 4 ways to improve it!
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