Have you ever wondered why you should invest in advertising your business if you’re already creating and sharing great content?
If your goal is to grow and take your business to the next level, content alone probably isn’t enough. Before you roll your eyes or shrug this off, let me explain. (Don’t believe me? Check out Jenna Kutcher’s podcast here. She’s spent over $100,000 this year on Facebook advertising. You don’t get to buy a vacation home in Hawaii by only creating great content…)
Content and advertising are the perfect pair. The king and queen of digital marketing.
Content is still king in the world of digital marketing because it creates trust with your audience. Whether it is through video, freebies, masterclasses, or blogs, sharing quality content consistently is extremely important. Let me say that one more time, share quality content consistently.
However, you can create the most amazing content in the world but
it doesn’t matter unless it is seen by your customers and clients
That is where advertising comes in.
Advertising is the queen. Advertising helps you make sure that the content you’re creating is getting seen by the right people. Advertising helps you find more potential customers and clients, not only those who are already in your page fans, email subscribers or past customer.
Advertising also helps your message get in front of each person multiple times not just once. Very few people buy immediately after learning about a product or service, they need to be reminded. There is a reason why you keep seeing that product you looked up on Amazon again and again across the web.
Content alone can only get you so far. If you want to grow or take your business to the next level, you need to pair it with advertising.
Advertising alone can only get you so far too. You can’t constantly push a sales message. You need to use content to build a relationship.
Wish you had more traffic, leads or sales? Then it is time we chatted. Book a introductory call with our team here!
