Ready to prioritize your email list? If you are not already doing this, I recommend prioritizing your email list over growing your social following. Often times when starting a business, people get all excited about having “x-amount” of followers. However, instead of doing that, you really should be focusing on your email list. Why?
The reason behind this is because you own your email list. Once someone subscribes to your email list, you get to talk to them again and again. Instead of having to constantly battle the ever-changing algorithm. Also, more people are going to opt-in and open your emails then they will see your social posts.
Did you know that less than 6% of your followers will even see your social posts? More than likely, if you have an email list then you are probably getting opening rates that are higher than 6%.
Another reason why this is key is because you can use your email list for advertising. You can take your email list and serve ads directly to them on the social platforms. This is a great way to help increase open rates and get engaged customers who are ready to buy your product or service.
And building an email list is FREE! Which means that once you have someones email, you don’t have to pay to get in front of them- you can choose when you show up in their inbox.
There are many great ways to work on growing your email list such as: incentives, white papers, free guides, etc.
I hope by now that you are convinced that an email list is a very important aspect for businesses to have! If you have any other questions, put them in the comments below!
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