Have you ever wondered why your website isn’t converting? Or maybe you can’t figure out how to rank higher in search engines? I want to talk to you today about one thing that can really help make sure that your website is helping your business, and not hindering it. It can have a huge impact on where you show up in search results, and it can have a huge impact on how many people are actually converting on your website.
When I talk about your website converting, I mean people are taking a specific action. This could be any action, such as: making a purchase, like on an e-commerce website, or it could be even just submitting an inquiry to learn more about your services, or setting up an appointment, or making a phone call. Whatever the action is that you want people to take when they go to your website – it is called a conversion when they take it.
Like I said, there’s one thing that could be really hurting how many of your visitors are actually converting. And that one thing is page load speed times. Page load speed time is the amount of time it takes your website to load when someone is trying to access it.
Now, this may seem like a super minor thing but here’s the issue… consumers, and maybe even you know this yourself. If the page or website you’re wanting to access doesn’t load really quickly then you’re most likely going to close out of it and move on to the next thing. We want the information that we’re looking for as soon as possible. If it’s taking 10 to 15 seconds for your page to load, most likely you’re losing a lot of people.
In order to figure out how long it takes for your website to load you can Google “page speed insights”. Google has a free tool that you can use to help figure out how long it’s taking for your website to load when someone is trying to access it.
Your page load speed time is not just going to help increase your conversions rates because more people are actually accessing your website. It’s also going to help make sure that you are showing up higher in search results. Yes, that’s right! Your page load speed time is part of your Google ranking so if you’re wanting to move up in the Google ranking and the search results you definitely need to see what your page load speed time is.
If you’re wondering how to actually decrease your page load speeds so that you rank higher and you’re getting more people to convert, then you need to check out your hosting service. Your hosting service is what really makes or breaks your page load speed time.
If you have a lot of large images or videos there are a few other things that you can do to help decrease your page load times but one of the quickest ways that you can decrease it Is by increasing or changing your hosting service.
Now, go on Google check out what your page speed load time is and if it’s anything over 10 seconds then we have some work to do. If you’re interested in learning more about how to change to a better hosting service go check out our Work with Us page and book a free strategy call with me and my team.
