Ever get frustrated because you don’t know which marketing tactics you should be prioritizing or where you should be spending your time and money? Here are three tips to help! If you have more questions after reading this, checking out our Work with Us page and book a free strategy call with me and my team or grab a copy of our Marketing Plan Template.
Tip #1: Clarify your goal
You really need to figure out what your goals are for your marketing efforts before spending any time or money on them. One of the biggest problems we see is businesses want to achieve everything all at once instead of focusing on a specific goal.
When you try to do all everything, you accomplish nothing. Try to focus on one thing at a time. Your goals could be a variety of different things such as driving awareness of your business’ product or service, book more appointments, or increase sales online.
What your goal is and what you focus on will help determine the type of tactics you’re going to use.
Tip #2: Determine how to get the biggest bang for your buck
One of the best ways to determine which tactic is going to give you the biggest bang for your buck is CPM. CPM means cost per thousand impressions and if you aren’t familiar with the term, click here to see what CPM is and how to calculate it.
CPM is a tool that you can use to understand how much it’s costing you to get 1,000 impressions. This can really help you figure out what tactic to use, such as should you run a print ad, should you do radio, or use social media advertising for your business. If one type of media is a $10 CPM and another one is $100 CPM, this can have a big impact on your bottom line.
Just to be clear, when we talk about CPM, it just means that you’re having 1,000 impressions – that your ad is being shown 1,000 times but not necessarily being shown to 1,000 people (that’s reach).
Tip #3: Know your target audience
The third thing that you want to make sure you do when considering what you should be focusing on is: seeing if your efforts are reaching your target audience. Your target audience is the people that you think will need your product or service the most or the people that you want to work with the most.
I often see small businesses choose marketing tactics based on what they like themselves, instead of what their target market likes. For example, just because you listen to a specific radio station doesn’t mean it’s the best station to use for your target audience. Do some research and figure out what types of media and platforms your target audience is using and consuming. And then focus your ads on those areas.
Those are my three tips on where you should be focusing your time, money, and energy, in order to have the best success in your business.
If you’re ready for more help I highly recommend that you download our Marketing Plan Template or book a free strategy call with our team.