Search results can greatly affect the number of visitors to your website, but often times SEO and SEM get confused. SEO means search engine optimization and refers to the optimizations made to a website in order for it to show…
How do I know my marketing is working?
The question everyone asks when spending money on marketing is, “How do I know it is working?”. Unfortunately, the answer isn’t always easy. But if you’re using Facebook + Instagram ads the answer is — install the Facebook pixel on your website…
Likes Don’t Equal Sales
Likes have been a social currency for years, and have also been the focus of many business owners. “I have xxx fans!” or “I had xxx people like my last post!”. I have also been subject to saying similar…
What is CPM and how to use it to determine where you should be spending your marketing budget
If you’ve ever done any type of advertising, you’ve probably come across CPM. So, what the heck is it? CPM is a method of pricing advertising similar to CPC (cost per click) or PPC (pay per click). CPM means cost per…
Still boosting posts?
I have to tell you about a moment I had recently that made my heart sink. I met up with a potential client for our initial introduction meeting. I was asking her questions about her business, shared the different services…
