Here is the reality… on average less than 10% of your followers see your posts organically on social media. What does “organic” mean? Organic is the number of people who see what you post without having to put money behind it. So if…
4 Most Important Audiences You Should Be Targeting with Your Facebook Ads
Ever get overwhelmed with all of the different options for audience targeting in Facebook? Demographics, geo-targets, behaviors, interests, job titles, etc — it is a lot, and it can be confusing. Here’s a quick way to help simplify the process. There…
#1 Mistake Businesses Make When Trying to Grow
One of the biggest mistakes businesses of all sizes make when they are trying to grow is prioritizing finding new customers instead of first focusing on the customers that have already bought from them in the past. It costs more…
What is a dark post?
Dark post… the first time I heard about a dark post I thought is sounded like something that should be associated with Halloween not digital advertising! But really a dark post is a post on Facebook or Twitter that is not…
Goal vs Tactic in a Marketing Plan
It is a new year filled with possibilities and new milestones to reach, but are you setting actual goals or focusing on tactics? This is a mistake even professional marketers make because they immediately start thinking about implementation instead of…
