For anyone running a business, we are always looking for ways to cut costs and increase revenue. One way to do that is by lowering your cost per lead.
If you are in any service industry or business then I am sure you are wanting to get more leads, without spending more money.
One really easy way to quickly lower your cost per lead is by limiting the amount of information you require on your landing page.
If your landing page currently asks for all sorts of information, such as their name, address, email, phone number, title, company, etc. it can detour people from filling it out and completing your form simply because it takes too long.
Minimize the amount of information that you ask for to only what you have to have. More than likely, this is their email address and first name.
By doing this, your conversion rates will go up which means that your cost per lead will go down. Certainly a positive for your business, and your bottom line!
If you are interested in learning more about how we can help increase your revenue and maximize your ads, we would love to chat! Just go to our work with us page and book a free strategy session.
The strategy session does not cost you anything and you’re not obligated to take action with us. We will simply get to know you and your business goals a bit better to see if we could be a good fit. Head here now to book a session or if you prefer to do it yourself, learn more about our Marketing Made Easy Membership.